Alan Erlick

Alan Erlick “The Gambler”

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Alan Erlick “The Gambler”You hear a lot of things in a casino.

The click of chips, the muted groans of a busted hand, and sometimes—if you’re lucky—a voice like Kenny Rogers’ rising out of the speakers. You got to know when to hold ’em, know when to fold ’em… You know the rest.

They call me Alan Erlick. Louis Theroux followed me around once for a BBC documentary — Gambling in Las Vegas. They called me a high roller, a regular at the Hilton. But I like to think of myself as something else: a man who understands the game. And believe me, Kenny Rogers did too — even if he never spent 18 straight hours at the baccarat tables like I have.

A Song That Knows the Game

“The Gambler” isn’t just a country song. It’s a philosophy, wrapped in poker metaphors and served with that warm, gravelly voice only Rogers could deliver. It was written by Don Schlitz, a Nashville kid with no real gambling past. But Schlitz didn’t need a gambling résumé. What he had was intuition — he knew how the rhythms of poker mirrored the rhythms of life.

Kenny Rogers made it famous in 1978. The song climbed the country charts, crossed into pop culture, and became something bigger than either man. It became an anthem for anyone who ever sat across a table and tried to read the person on the other side.

That song? It speaks the truth.

Poker and Life: The Same Rules Apply

Every time I hear it — and I’ve heard it plenty, over the clink of a scotch glass or walking through the casino at 3 a.m. — I think, Yeah. This guy gets it.

“You got to know when to hold ’em, know when to fold ’em.”

That’s the golden rule, not just in poker but in life. Knowing when to push and when to pull back. When to risk, and when to walk away with your dignity (and bankroll) intact.

When Louis filmed me, some people thought I was delusional. That I was throwing money away. But gambling, when done right, is about edge, psychology, timing. It’s about the rush, yes — but also about control. The same control the gambler in that song talks about.

He’s not a cowboy gunslinger throwing chips just for the thrill. He’s a philosopher with a deck of cards.

“The Secret to Survivin’…”

That line — “The secret to survivin’ is knowin’ what to throw away and knowin’ what to keep” — gets me every time. There were nights in Vegas when I’d be up tens of thousands, only to let it slip away because I didn’t walk when I should have. But then there were the nights I did know. I’d pocket a win, buy a steak, go to bed with a smile. That’s the difference between amateurs and pros — between living and just surviving.

Dr. Ogman, who’s studied addiction and health policy, once said:

“Gambling has always lived on that tension between dream and destruction. One card can change everything — for better or worse.”

She’s right. That tension is exactly what Kenny’s gambler is speaking to. You ride the wave, knowing it could break at any moment. But you keep your balance.

More Than a Song — A Cultural Artifact

Rick Wilk, who starred in Gambling in Las Vegas, called the city “a place where fantasy becomes economy.” That line stuck with me, because that’s what the song is too. A fantasy turned into economy — a life lesson turned into three verses and a chorus.

What “The Gambler” captures isn’t just poker strategy. It’s how men like me — and thousands of others in Vegas, Macau, Atlantic City — frame our entire worldview. We read people, study odds and in streaks. And when we lose, we tell ourselves the next hand will be different. And sometimes… it is.

The Quiet Wisdom in a Smoky Train Car

The genius of the song is in its setup. Two strangers on a train. One’s a gambler, the other a man down on his luck. The gambler doesn’t brag. He offers wisdom in exchange for a drink. He says his advice is free, and it is — but it’s also priceless.

And then, he dies.

No drama. No big ending. Just silence. Like many gamblers I knew who faded away quietly, maybe after one last bet. That’s how it goes. You don’t always get a grand exit. You just hope someone remembers the lesson.

I sure did.

“When the Dealin’s Done”

I’m not much of a singer, but when “The Gambler” comes on, I hum along. It reminds me of why I sat at those tables to begin with. Not for money. Not even for the action. But for the sense that I was part of something timeless — a dance between chance and choice.

Kenny Rogers didn’t need to be a high roller to understand that. Don Schlitz didn’t need a poker face to write it. They just needed to observe the human condition — and put it to music.

And me? I’m still holding my cards close, just like the song says. Because when the dealin’s done, you want to be remembered not for how much you won or lost — but for how well you played the game.

Photo: Freepik

Who is Alan Erlick?

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Who is Alan Erlick?In the glitzy underbelly of Las Vegas, where hopes rise and fall with the spin of a wheel or the turn of a card, a cast of colorful characters try their luck against the house. Most lose. Few win. But in Louis Theroux’s unforgettable documentary Gambling in Las Vegas, one man stood out among the compulsive gamblers, desperate dreamers, and forlorn losers: Alan Erlick — the self-proclaimed “Mattress King.”

Erlick didn’t just appear on camera. He commanded it. With his loud floral shirts, big talk, and even bigger bets, Erlick became the unlikely star of Theroux’s exploration into the psychology of gambling addiction. But who was this man, and where did he come from?

The Rise of the Mattress King

Long before his flamboyant turn on British television, Alan Erlick built a name for himself in the most unlikely of industries: mattresses. Based in Southern California, Erlick owned and operated a chain of stores that earned him the nickname “The Mattress King.” With his booming voice and relentless work ethic, Erlick turned beds into bucks — lots of them.

He wasn’t just selling memory foam. He was selling a dream of comfort, of luxury, of success. His face was on billboards. His voice blared from local radio ads. People in his community knew him. Erlick made it — or so it seemed.

But beneath the surface of that success story was a man with a hunger for risk. And when the stakes in business didn’t feel high enough, the neon playground of Las Vegas called his name.

The Louis Theroux Spotlight

In Gambling in Las Vegas, a 2007 documentary from the BBC, Louis Theroux dives into the psychology and personalities that fuel Sin City’s billion-dollar gambling industry. Most of the people Theroux meets are tragic — individuals like Dr. Martha Ogman, a once-promising medical professional caught in the destructive grip of gambling addiction.

But Alan Erlick was different. While others seemed burdened or broken, Erlick appeared to thrive on the chaos of the casino floor. A smiled broadly as he pushed chips into the center of the table. He cracked jokes with croupiers and dealers. He called himself “a businessman, not a gambler” — even as he dropped tens of thousands in a single evening.

At first glance, he seemed like a high-rolling eccentric. But as the documentary progressed, viewers were treated to the subtleties behind the bravado. Erlick wasn’t a reckless addict. He was calculating, confident — perhaps delusional, but also undeniably compelling.

He talked about winning streaks, systems  destiny. And for a moment, just a moment, you wanted to believe he might actually beat the house.

Erlick’s Downfall

Following the documentary’s release, Erlick became a minor cult figure among fans of Louis Theroux’s work. Online forums buzzed with speculation. Who was he? Was he still gambling? Was his business thriving?

For a while, it seemed like Erlick faded from the public eye. There were no more TV appearances. No interviews. No Mattress King billboards.

Then, rumors began to surface: Alan Erlick was driving for Uber.

At first, it sounded like a myth — a story passed between Theroux fans with a wink and a nod. But slowly, testimonies began to appear online. Riders in the Las Vegas area claimed they had been picked up by a charming, talkative driver who introduced himself as “Alan.” He wore flashy shirts. He told stories about running mattress stores and gambling with five-figure chips. One rider even recognized him from the documentary.

It was him. The Mattress King had traded box springs and baccarat for backseat passengers.

A Fall, or a New Chapter?

How did Erlick go from successful entrepreneur and big-time gambler to ride-share driver?

There are no clear answers — and Erlick himself has never officially commented on the transition. But what seems apparent is that he embodies the classic American archetype: the risk-taker, the reinvention artist, the man who bet it all — and kept betting, even after the game changed.

Maybe his mattress empire collapsed under the weight of competition. Gambling caught up with him. Maybe he lost it all — or maybe, just maybe, he chose a simpler life, one without roulette wheels and investor meetings. Perhaps Uber gave him something Vegas never could: control.

And perhaps, in a strange way, it’s the perfect ending to Erlick’s story — or the perfect new beginning. A man who once sold dreams of restful nights, who chased his own dream of beating the house, now spends his days ferrying others through a city built on illusion and chance.

As you step into the back of his car, you might catch a glint in his eye — the same spark Theroux saw all those years ago. And if you’re lucky, he might tell you the story of the time he almost — almost — broke the bank.

Because Alan Erlick never really disappeared. He just took a different road.

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