Allan Erlick

How Do Casinos Attract High-Roller Gamblers (Whales)?

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How Do Casinos Attract High-Roller Gamblers (Whales)? Casinos employ various strategies to attract high-roller gamblers, often referred to as “whales,” who are known for their substantial gambling budgets. Here are some common tactics:

1) VIP Treatment:

Exclusive Access: Casinos offer VIP lounges, private gaming rooms, and exclusive areas for high-rollers.
Personalized Services: Providing dedicated hosts, private concierge services, and personalized attention to meet the specific needs of high-rollers.

Luxurious Accommodations:

2) Complimentary Suites:

Offering free or heavily discounted luxury suites and accommodations for high-rollers.
Limousine Services: Providing chauffeured transportation in luxury vehicles.

Fine Dining and Entertainment:

3) Gourmet Dining:

Complimentary access to high-end restaurants with fine dining experiences.
Show Tickets: Offering free or discounted tickets to popular shows, concerts, and entertainment events.

Comp Programs:

4) Complimentary Perks:

Providing complimentary meals, drinks, and other perks to high-rollers.
Cashback and Rebates: Offering cashback incentives, rebates on losses, or other financial incentives.

Exclusive Events:

5) Invitations to Special Events:

Extending invitations to exclusive parties, events, and tournaments.
Celebrity Interaction: Providing opportunities for high-rollers to interact with celebrities and public figures.

6) Private Jet Services:

Arranging private jet transportation for high-rollers to and from the casino.

7) High Betting Limits:

Offering high betting limits on casino games to accommodate the substantial wagers of high-rollers.
Regarding brokers who cater to high-rollers in Las Vegas, specific information about individual brokers may not be readily available to the public. Brokers who work with high-rollers often maintain a level of discretion and confidentiality. If you are interested in such services, it is recommended to contact reputable casinos directly or engage with industry professionals who specialize in VIP client services within the gaming and hospitality sector.

Keep in mind that the information available about specific brokers and their clientele may be limited due to privacy concerns and the confidential nature of high-roller relationships in the casino industry.

Photo: Freepik

4 Main Protagonists in Louis Theroux’s Gambling In Las Vegas (Including ‘The Mattress King’)

Image by Freepik4 Main Protagonists in Louis Theroux's Gambling In Las Vegas (Including 'The Mattress King')One of my favourite gambling documentaries has to be Louis Theroux’s Gambling In Las Vegas which aired back in 2007 on BBC 2. After all these years later (17 years), I can still remember this crazy cast of gamblers and their stories. Presented by Theroux he heads to the Las Vegas Hilton to reveal the world behind the myths of casino culture. Directed by Stuart Cabb, it also stars Richard Wilk, the ‘Whale Hunter who had clients commit suicide over gambling losses’ tempting The Mattress King to gamble hell-and-all cash.

This episode had a run time of 60 minutes and well received by viewers and critics alike.

Let’s reminisce about a few of these infamous gamblers which include:

1) Allan Erlick ‘The Mattress King’:

Allan ‘The Mattress King‘ is a high-roller gambler (a whale) who enjoys a gamble at Las Vegas. He’s seen sitting at the roulette table winning $50,000. Louis asked: ‘You’re winning money, why not stop now?’ Allan replies with a smile: ‘Gamblers never stop.’ You just knew it was going to take a downward trajectory from there. Allan, from Toronto, Canada is a high-roller on a mission to bet big. He gets the best suite in the Hilton free of charge (the most expensive room he ever stayed). As his friend Richard Wilk’s says: ‘This is your home for three days!’ He has his own butler, too. Allan says: ‘I could go to any hotel but I go where Rich goes. We’re friends first, business later. We’ve had one argument in 10 years! He works for the casino but he’s rooting for me to win.’ Louis says: Vegas, they didn’t build this place on winners!’  The next morning Allan was ready to roll to the sound track of Elvis Presley ‘It’s Now or Never’. Playing roulette, Allan couldn’t find a winner. he was risking $4K a spin. Louis asks: ‘Is there any technique to where you are putting the chips?’ Allan says: ‘I’m just picking what I feel. I’ve been gambling since I was 16. My wife doesn’t like me gambling. It’s not a good thing.’  On the second day Allan was losing heavily after losing $80K on the slots.  Alan says: ‘Who is counting? It’s a gambler’s problem, knowing when to quit!’

2) Martha ‘Gambling Her Son’s Inheritance’:

Martha, a heavy smoker in her 80s, has been a regular at the casino for over 7 years and lost over $4M. The casino even paid for the memorial service of her late husband (Sam). ‘It was so beautiful. It  didn’t cost me one penny!’ She sits at the slots playing with a smile on her face and without a care in the world. However, he long-suffering son (Seth) (clearly in a no-win situation) says he doesn’t mind his mother gambling away his inheritance.  She says: ‘Whatever is left he can have.’  I’m sure Sigmund Freud would be able to explain this family dynamic. Casino man Tommy Brown looks after Martha Ogman, a retired doctor, who plays high-limit slots. Tommy said: She’s our number one guest, a beautiful woman.’ Martha says: ‘This is my second home!’ What’s more surprising (or not) is that she’s been going to the casino for the last 10 year, every day.  Tommy say: ‘We value her! It’s a place of enjoyment. We don’t want you to lose your house.’  The next day Louis joins Martha to play the slots. He asks: ‘Is there any skill involved?’  She answers: ‘No!’ Louis asks if Martha is addicted to gambling. She says: ‘I’ve never been addicted to anything in my life. Why would I stop, I’m enjoying myself?’ Louis asks: ‘Are you going to run out of money? ‘ She replies: ‘No.’ Martha said: ‘My husband and son never tell me what to do. I do what I think is right.’ ‘If there’s nothing left, there’s nothing left.’

3) Richard Wilk: ‘Whale Hunter!’:

The man who brings the biggest gamblers into the casino and make sure they keep gambling. Supposedly, one of his closest friends Allan Erlick ‘The Mattress Man’ is in his sights. Wilk’s calls him ‘The Mattress King’ because he owns one of the biggest mattress businesses in Canada. Wilk’s says: He’s a friend, high-roller and the godfather to my little girl!’ (I wonder what he does to his enemies!).  Allan truly is a lamb to the slaughter. When talking about Allan losing an estimated $160K he says: ‘Who am I to tell people what to do with their money?’

4) John Rominelli & Tim Nordahl: ‘Salesmen On A 3-Day Blitz’:

I’m not sure which is John or Tim, but the one with the beard looks quite smug telling Louis he is up ’10G’, while detailing that his friend over the year is down $160,000. Which he says, smiling: ‘It’s not true! He’s full of it! I’m not in the hole at all.’ I must admit I love these two gamblers. You just know something is going to go tragically wrong after the ’10G’ man says: I try to play as consistently as possible.’   I can’t help smile at the two friends who keep laughing at each other and almost insisting each is a big-time loser. Louis asks: ‘Will you be doing any gambling tonight?’ The smug bearded man replied: ‘Absolutely.’ Laughing, he says: ‘Isn’t that why people come to Vegas?’   Later that evening Louis met up with the pair who had been on The Strip. It had been 24-hours since he last talked to them. Louis asks: ‘What happened?’ The bearded bloke, looking half stressed if not nervous said: ‘I’m down 14 or 15K, plush the ’10G’ I won!’ Louis says: ‘So, you’re down $24k.’ The bloke replies: ‘It sucks!’ He smiles as Louis asks: ‘Have you been having a wonderful time?’  He carries on gambling, with his friend smiling in the background, saying he is going to teach Louis how to win. (You can tell this is1n’t going to end well). Chewing gum, John an extrovert gambler says: ‘I’m not a quitter.’  Playing roulette with Louis (who was winning) John continued to lose. He says: ‘This is unbelievable. I haven’t won a hand in half an hour.’  John walks away from the table a dejected figure clearly stressed out. Tim bets $400 on a hand and wins. ‘That’s how you do it, man.’ We see the camera zoom to John at another table shaking his head after losing more cash. He comes back to the table to see how Louis is doing. Louis asks: ‘How you doing?’ John replies: ‘Forget about me.’ John’s losing streak continued. To be fair, I felt sorry for John. Tim says: ‘Don’t be negative.’ In the background we hear the familiar sound of Elvis It’s Now or Never. With John chasing his losses Louis finished the evening with one last big bet. He won! Tim said he lost $4K. ‘Only bet what you can afford to lose.’ He points to John in the distance laughing, he says: ‘That’s what you don’t want to do!’ Louis asks John: ‘How you doing?’ He replies: ‘Horribly.’ Tim starts sing: ‘You gotta know when to hold’em, you gotta know when to fold’em, know when to walk away, know when to run.’ It’s truly a scene of desperation.

Excellent TV.

Photo: Freepik

Can You Remember Allan Erlick Gambling In Las Vegas? (The Mattress Man)

Image by FreepikThe Mattress Man Allan Erlick on Louis Theroux Gambling In Las VegasWhatever happened to Allan Erlick AKA ‘The Mattress King’ who was a high-roller gambler in Las Vegas in Louis Theroux’s Gambling In Las Vegas? I’m pretty sure it was originally broadcast in 2007 on BBC 2. With a run time of 60 minutes, we saw a selection of gamblers in a TV programme that captured the fascination of many viewers which at times seemed surreal.

Allan Erlick was a Canadian businessman who sold mattresses for a living and fondly known on the show as ‘The Mattress Man’. He was known as a whale, a term given to gamblers who seemingly have no limits on the money they spend. The Mattress Man was given a executive penthouse for free by the casino, everything complimentary. However, there was a price to be paid and that was his commitment to splash the cash and gamble like money (his money) was going out of fashion.

At one point we saw Allan playing two slot machine at once. Some of these machines cost $5,000 a spin. He couldn’t find a winner for love nor money. Later, he played blackjack and was losing money hand over fist. To make it worse, Louis Theroux couldn’t stop winning. The only difference was that he was betting small stakes compare to The Mattress Man who said he didn’t mind losing $250,000 a day. I hate to imagine what he lost by the end of his ‘vacation’. He left the way he had come in a free limousine but looking like he’d had the stuffing kicked out of him. Not quite as plump as one of his mattresses.

It was said that The Mattress King went on to sell his company. Some suggested this may be down to gambling losses. Other comments online said they had seen him as an Uber driver. Whether this is true or not we can only imagine. However, the story of all main characters on Gambling In Las Vegas was one of loss. Each and every player, bar Louis Theroux, lost their shirt (or blouse).

Most didn’t look that worried about their losses.

I guess that’s what happens when you get used to losing cash.

Photo: Freepik

*That isn’t a photo of Allan on this mattress

5 Time Slots At The Casino: Who Will You Meet?

5 Time Slots At The Casino: Who Will You Meet?I guess many casinos are open 24/7. Most likely those in Las Vegas. Living in the UK I’m not sure many have similar open and closing times. I’ve been to a good few Grosvenor Casinos. My favourite being Great Yarmouth. Being on the coast, you have the horse racing and casino if you fancy a bet. Also, you have the greyhound racing so there is no end to your options if you’re a budding addy.

The latest time I’ve left the casino is about 2 am. I’m not that much of a night owl and the thought of going home at 6 am (when the casino closes) isn’t my idea of fun. I like my sleep more than the chance of winning a grand!

Each to their own.

One of my cousins left at 6 am. I saw him sitting down ready for breakfast at the hotel at eight. He didn’t have much of an appetite under the weather with a hangover.

Choosing which time you arrive at the casino for a bit of a gamble offers a varied clientele. Who you are likely to bump into at these selected times?

1) 12 Noon –

The casino has just opened so you may have to wait for the gaming tables to warm up, probably preferring to play the slots or the roulette terminals. However, you can play on the live tables and it’s often a lovely, quiet time of day to have a bet. Certainly not so noisy as an evening and the staff who are most likely rested are even more upbeat than normal. You may have a few die-hard regular waiting to try their luck on the slots. If you like a relaxed atmosphere or a novice just wanting to learn the ropes you really couldn’t ask for a better time of day to visit a casino. It reminds me of the good old days going for a drink on a Sunday lunchtime but quieter.

2) 7:30 –

The classic going out time, hey. It’s no different at the casino. Ideal if you want to go to the restaurant and have a meal before you get stuck into your dessert of 3-card poker. And there’s me thinking you just wanted a mouthful of  spotted dick. Anyway, enough about your carnal thoughts. It’s a time where the live play is warming up. Remember most gamblers are night owls so this is like 7 am to a normal person. It’s a pleasant time of the day. There isn’t too much hustle and bustle and you can enjoy your gambling without waiting for someone to lose all their money and vanish to cardboard city. Ideal for the everyday gambler, couples and those who aren’t into chatting to drunkards.

3) 22 HUNDRED HOURS (MILITARY STYLE)

I’ve change this to the twenty-four-hour clock. Almost military in nature as you might turn up to the casino and feel like you’re in a war zone. OK, it’s not that bad but it’s getting than way. The tables are crowded. If you’re lucky enough to get a seat at the roulette table, you’ll probably have some Chinese bloke almost laying on top of you to get to his favourite number. Or you’ll see an arm ten feet long place a bet on every number which sees your face is nestled within his BO armpit. The zoo-like experience worsens with a punter losing a grand a spin. You will be met by a younger crowd who are betting for the first time and just as keen on chatting up the croupier as winning a fortune. Neither is likely to happen – ever. If you love a bit of a rowdy edge to proceedings you’ll be at home with this crowd. It’s the true casino experience where you are just as likely to find someone’s tooth on the floor as you are a £5 chip. Thankfully, there’s always a quiet spot for a moment of peace and quiet.

Not on the tables though.

4) 2 AM (THE NEXT DAY)

It’s like a scene from one of those old movies where most people have to sit down else they would fall down. The drink has been flowing, the bets have been flying and the atmosphere is similar to that of a bomb disposal unit. It’s a mix of hope and despair. Those who have been on the end of a betting hammering are muttering discontent while those who are winning are cheering louder and louder with a crowd of hangers on looking for a free bet or a glimpse of ludy luck. Most normal people have gone home so you are left with a melting pot of naive or deviant characters. Some look like they want to take you home while others want to beat you up. And that’s just the women. If you like a hostile atmosphere and you wear dentures (no fear of losing your own teeth) you may be having the time of your life. However, unless you are three-parts drunk, a part-time boxer or desperately hoping for a change of luck you may be better off in your crib.

5) 5:55 AM

Even betting addicts rarely see this time of day. Even they have given up the ghost and been asleep for a couple of hours. It’s that time of day where you know anyone left in the casino has a story to tell. It’s probably the kind of tale that will haunt you for years to come or make you rush into the toilets and slit your wrists. Be careful, the chances are someone is already in there and they’ve died. Most punters still hanging around 5-minutes before closing are on the edge of bankruptcy or nervous breakdown (probably both). They may have been winning good cash at 4 am but it’s all turned nasty since and they are on a recovery mission and it’s all gone pear shaped. Their eyes are squinting, their breathing fluctuates with the highs and lows of each hand while a couple of the staff have been assigned to hook up dehydrated punters to a drip in a darkened room out the back. With the quiet word to each person left standing, they realise it is time to go home even though they feel they need just a little more time to win their cash back. You may see one person with a smile on their face because they won big. They are told to leave one-minute before the madding crowd just in case they are mugged on the way home.

Never attempt to enter a casino at 5:55 am.

It will only end in tears.

Photo: Pixabay (free)