Image Source: Freepik
Tony Bloom, often dubbed “The Lizard” for his cold-blooded precision at the poker table, has seamlessly merged his passion for gambling with a data-driven approach to build a formidable betting empire. From his early days in Brighton’s amusement arcades to founding Starlizard, a betting consultancy generating over £100 million annually, Bloom’s journey is a testament to analytical prowess and strategic acumen.
His fascination with gambling began in childhood, frequenting arcades and placing bets with fake IDs. A mathematics degree from the University of Manchester further honed his analytical skills. Bloom’s foray into professional poker saw him amass approximately £2 million, showcasing his ability to read situations and make calculated decisions.
Starlizard, Bloom’s brainchild, operates as a quasi-hedge fund, advising high-net-worth clients on sports betting. Employing over 160 analysts, the firm uses complex statistical models to assess football matches, considering variables from team formations to weather conditions. This meticulous approach has positioned Starlizard as a leader in the betting consultancy realm.
Bloom’s empire extends beyond betting. As the owner of Brighton & Hove Albion, he has invested significantly in the club, aiding their promotion to the Premier League and pursuit of European football. His ventures also include stakes in Belgian club Royale Union Saint-Gilloise and Australian A-League team Melbourne Victory.
Despite his immense success, Bloom remains a private figure, rarely granting interviews outside of football contexts. His story exemplifies how passion, when combined with data and discipline, can lead to unparalleled success in the gambling world.
Photo: Freepik
